Image via Telegraph
Rooney Mara has also joined the beauty campaign ranks as the model for Calvin Klein’s upcoming summer fragrance Downtown. This is Mara’s first major campaign, but she should be pretty comfortable since the TV ads are directed by David Fincher, who she also worked with on Girl With the Dragon Tattoo. [Telegraph]
· And because apparently every brand has a new face today, Cate Blanchett has been named the new face of Giorgio Armani Parfums. Blanchett, who has been wearing Armani on the red carpet for years, will front the brand’s new “Si” eau de parfum set to hit shelves this summer. [WWD]
· Since a sepia filter won’t always do the trick, new data from the American Academy of Facial and Reconstructive Surgery reports that social media accounted for a 31 percent uptick in plastic surgery requests this year – naming rhinoplasty, Botox, and facelifts as the most popular requests. [Time]
· As the exclusive beauty partner for the film, Covergirl is launching a Hunger Games themed Capitol Collection based on looks from the movie. There’s no info on what it’ll include yet (may the odds be in our favor for the bold pink lip color we’re seeing on Elizabeth Banks in the promo shots), but the ad campaign is expected to debut this fall. [Racked Inbox]
· Minnie Mouse is getting her second OPI line this summer, Couture de Minnie Runway, and it’s full of this seasons’ textured and sparkly styles. The five-color line will include a range of red and pinks hues, including Magazine Cover Mouse ( a strawberry with a “liquid sand” finish) and Minnie Style (a clear top coat with chunked pink and red glitter). [Stylebistro]
· Toronto-based Bite Beauty has opened it’s first pop-up shop in Soho, and it’s basically a choose-your-own-adventure of beauty. Shoppers will be able to mix their own lip colors, add their own scents like superfruit or lavender and watch as their color creation comes to life in a five-minute heating and cooling process. Here’s hoping a customization station opens up on their e-comm site. [Racked NY]
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Welcome to Beauty Wire, where we round up the day’s biggest beauty news.
Yves St. Laurent has captured Cara Delevingne’s new reputation as the princess of the party circuit in their new Babydoll Mascara ad and the results are of course, stunning. Capturing both sides of the goofy glamazon, the video shows a buttoned-up Delevigne primping while her wild side skateboards around in heels and runs off for some serious PDA—including a few sneaky girl-on-girl makeouts. The YSL Mascara Volume Effet Faux Cils Babydoll will be available May 22 for $ 30. [Elle]
· Nail Serve-ice: According to Venus and Serena filmmaker Michelle Major, tennis superstar Serena Williams is nail art obsessed and is planning on opening her own salon. Major said that Williams calms down during Grand Slams with sideline manis, and that often “she’ll sit there with her assistant and physiotherapist and her assistant is just doing their nails.”
[Glamour]
· Per usual, the beauty looks at this year’s Cannes Festival have been relatively reserved. Nicole Kidman’s side-swept pony and Carey Mulligan’s red lip have been favorites so far, but there’s still time for some shockers. [VogueUK]
· Wanted to pull an overnight brunette to blonde flip like Reese Witherspoon or Anne Hathaway? Bad news: Celeb stylist Tracey Cunningham explains there’s sadly no secret trick to getting the look and to avoid “half-assed hair” celebs have to spend hours and huge costs on color correction and conditioning, just like everybody else. [Allure]
· Fans of Dr. Hauschka’s lotions will be happy to know the good doctor has released a new line of soap-free body washes. The all-natural products will be infused with avocado and sesame seed oils, and will come in Lemon Lemongrass, Lavendar Sandalwood, Rose and Almond. [Style]
· Because self-tanners have a reputation for smelling as cheap as they often look, Jergens has reformulated their entire line of gradual self tanners to include an odor-reducing technology that masks the usual fake bake stink. The line is available now for $ 8.99 on Drugstore.com. [Refinery29] —Alyssa Carroll
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